The Green Tourism Association is a unique non-profit organization that is committed to establishing an urban green tourism industry in Toronto. We work collaboratively with a network of businesses, community and environmental groups, government agencies, heritage and cultural organizations and individuals that share our common interest.
To develop and cultivate a green tourism industry within the Toronto region. An industry that is ecologically sound, fosters appreciation of and respect for diverse cultural and natural heritage, and strengthens local economies and communities.
What do we do?
What is urban green tourism?
What are the benefits of urban green tourism?
What is the history of the Association?
Who is involved (Staff, board, funders, partners, members, etc.)?
WHAT WE DO
Promote and market urban green tourism to tourists and residents
Support urban green tourism businesses
Work to green the tourism industry
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URBAN GREEN TOURISM BENEFITS
The ecological health of the city, province and country
Tourists and residents
Local economies and communities
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HISTORY OF THE GREEN TOURISM ASSOCIATION
The story begins in early 1993 when a few key, passionate people (Sue Zielinski, Joan Miles, Lisa Caton, and Lisa Salsberg) held a meeting at the City of Toronto’s Healthy City Office, about translating an environmental policy into practical action. That’s where the idea of getting tourism and the urban environment together came up. Lots of networking, fundraising, grant writing, passion and hard work established the Green Tourism Partnership soon after.
In 1996, a feasibility study was conducted. Through involvement by the core group (including Marion Joppe, Linda Irvine, Kevin Currie, Tony Lippa, and Shirley Lum in addition to the original four), the partnership incorporated to become the Green Tourism Association in November 1996.
Reports on urban green tourism, Chapbooks of green things to do in Toronto, and lots of awareness-building was undertaken by many short term staff. As these efforts were more and more successful, we were able to hire our first full-time director, Louisa Mursell (1998/99). This paved the way for full-time staff Anna Gibson and Rachel Dodds to complete and market The OTHER Map, The OTHER Guide to Toronto. For many more success stories (see media).
Annual Report 2002-03
For a printed copy please contact email@example.com
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GREEN TOURISM ASSOCIATION STAFF
Justin Lafontaine, General Manager
Justin is the Project Manager as well as operations manager for the organization. He joined the Association in 2000 after working in the corporate sector for 3 years. He holds a BA in Urban Studies from Concordia University in Montreal. Justin has a great love of travel and the environment. He recently attended an intensive permaculture design course and received the internationally recognized certificate.
Teresa Riczu, Marketing and Communications Coordinator
Teresa joined the association in 2002 to work on developing and expanding the communications reach for the organization and its products, and to attract new partners and sponsors for the upcoming new edition of the OTHER Map of Toronto. Her diverse experience includes 15 years of both public relations agency and freelance work, and stints as a newsletter writer for Parks Canada and media relations officer for the Royal Ontario Museum. She holds a BA in English from Carleton University in Ottawa and a certificate in Public Relations from Humber College. After many years spent working in the corporate sector, she has decided to redirect her energy and talents into the non-profit sector. A Torontonian now for 18 years, she is passionate about the spirit and heart that makes this city so vital and such a great place to live, and she looks forward to continuing to spread the urban green tourism word far and wide.
Stacie Smith, Business Development Specialist
Stacie Smith has been involved in the sports and recreation community for the past seven years. She has held key roles with organizations such as Eco-Challenge Championships, Adventure Racing Canada, The Canadian Cross Training Club, and The Toronto 2008 Olympic Bid. Throughout her career Smith has overseen relationships with corporate partners and sponsors such as North Face, Hi-Tec, Smith Eyewear, Columbia, Subaru, Hotjobs.ca, Five Alive and several media outlets. Her corporate business development experience has been extensive and will be a great asset to the Green Tourism Association.
Green Tourism Association Board Of Directors
Brian Jamieson, President
Brian Jamieson spent much of his career in the social services/charitable arena – Director of Communications for Big Brothers, the Temagami Wilderness Society and the Ganaraska Region Conservation Authority, volunteer, and board member with diverse human service organizations. He has spent over 15 years as an active spokesperson, clinical counsellor and group facilitator. As co-owner and VP/Director of Communications for The Edge Strategeze Inc. – a Toronto based research/communications consultancy, he combines his knowledge of program delivery across a wide marketing mix with his counselling skills, to gain consumer understanding, and strategic insights for marketers. Fostered by hands-on experience interacting with consumers, Brian is the co-developer of a unique paperless technology for Mobile Computer Assisted Personal Interviewing called The Point! System.
Joining the GTA board of directors fulfills a pension for assisting people to recognize and live by our innate human responsibility to share the earth’s bounty passionately, fairly, and with a vision of sustainability.
Nick Foglia, Vice President
Nick Foglia is the Marketing Manager for Conservation Parks and the Kortright Centre for Conservation at Toronto and Region Conservation (TRCA). At TRCA, Nick is responsible for increasing the awareness and attendance to the conservation areas through programs that capitalize on the strengths of each individual park. Prior to joining TRCA in 2001, Nick worked in various private sector marketing roles, most recently as a brand manager with Lavalife. A graduate of the University of Waterloo’s Recreation and Leisure Studies & Business Administration Program, Nick is also an active fundraiser for the Canadian Hearing Foundation, the Prostate Cancer Research Foundation of Canada and the Living City Foundation.
Nick looks forward to helping the Green Tourism Association gain better brand recognition in the year ahead by building strategic alliances with a number of different private and public organizations.
Kevin Currie, Treasurer
Kevin is the General Manager of Wheel Excitement, a company that provides bicycle and inline skate rentals for tourists, and education and safety seminars for public and corporate clients.
Adriana Balen, Secretary
Adriana Balen is partner and founder of Balen Grillo Architecture and Design, and is on the board of Directors of Citizens for the Old Town. With a background in architecture and architectural conservation and restoration, she has ten years of experience working in urban renewal projects of historic centres. She has been actively involved in the Steering Committee for recovering the First Parliament of Upper Canada as a catalyst project for Old Town Toronto.
Corey is currently the Cool Shops Program Coordinator for the Clean Air Foundation, a not-for-profit environmental organization dedicated to developing, implementing and managing public programs and strategic initiatives that lead to measurable emission reductions.
Senior Coordinator – Promotions and Communications, City of Toronto – Economic Development, Culture and Tourism
James has worked for several years in the non-profit and services sector. He has a keen interest in environmental and community development issues, and holds a BA and Masters degree in tourism management. James works in international sales with GAP Adventures (GAP), a tourism company dedicated to promoting culturally sensitive and responsible adventure travel.
Andy McGhie is the Manager of Products and Support at Land Information Toronto (LIT) for the City of Toronto. In this position he promotes, supports, and encourages the use of geospatial information for effective decision making. Currently, he is involved with many initiatives in the City that take advantage of Geographic Information Systems (GIS) technology and information. Andy has received his Bachelor of Environmental Studies from the University of Waterloo and is currently enrolled at the University of Western Ontario for the Diploma in Public Administration Program. As a resident of the City for over 15 years, he continues to enjoy his favorite”green” activity – cycling on the bike path and on the Toronto Islands.
Joan is the past president of the West Toronto Junction Historical Society and a present board member of the Town of York Historical Society. She is also an active member of the Cumber Watershed Alliance and freelances researching, editing and writing local history columns.
Owner, Green Shift
>Sue is Director of Moving the Economy (City of Toronto UDS), an initiative that promotes and develops economic opportunities in sustainable transportation. In 1996 she co-chaired the City of Toronto’s anti-smog strategy. Sue is a co-founder of the Green Tourism Association and Transportation Options, and also sits on the Board of the Centre of Sustainable Transportation.
Urban Development Services, City of Toronto
Economic Development, Culture & Tourism, City of Toronto
Land Information Toronto, City of Toronto
Works & Emergency Services, City of Toronto
Ontario Tourism Marketing Partnership
Ryerson Polytechnic University
Toronto & Region Conservation
Moving the Economy
Green Map System
North Toronto Green Community
The International Ecotourism Society
Fairmont Royal York Hotel
The Toronto Improv Company
Waterfront Regeneration Trust
Legal Counsel: Michael Carey, MacDonald Sager Manis LLP
CSAE (Canadian Society of Association Executives)
North Toronto Green Community
Recycling Council of Ontario
The International Ecotourism Society
Toronto Historical Association
TMAC (Travel Media Association of Canada)
TTRA (Travel & Tourism Research Association)
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Current Co-Op Students & Volunteers
Past staff, volunteers and co-op students whose involvement was key in the development of the organization include:
Michelle Di Rocco
Click here for a list of our current membership.
For more information on what services our members provide please explore the menu of our Eat, Sleep, See, Do and Buy section at the top of the page.